HI, I'M SANDRA
Based in Berlin, I’ve been working in the creative industry for over 20 years.
I started in classic advertising, but my passion for creating led me to explore the digital world. Over time, I’ve developed expertise in everything from traditional campaigns to digital products. Currently, I’m diving into social media, leading a team of incredible social creatives.
Curious about what I’ve been up to? Take a look at my work!
CAMPAIGNS
MINI CABRIO "ALWAYS OPEN"
International launch campaign for all the Mini Cabrio fans who love to drive the convertible –
anytime and anywhere, open.
AUDI x FCB WOMEN
"FAN JACKET"
As a partner of the FC Bayern Munich women's team, Audi gave seven female designers the platform to reinvent a traditional symbol of a male-dominated culture. The fan jacket with its twelve individual patches stands for creativity, inclusion, and participation.
Around this symbol, our campaign inspired a new era of football fan culture physically and digitally: on social media, in an interactive workshop, and through an immersive matchday experience.
#TINDERTALK
Regardless of whether it’s true or not, everyone believes Tinder is used for sex. We encouraged them to stop acting like a brand and saying “This isn’t true” and start speaking like GenZ saying “So what if it is?”
Treating particular topics as taboo has left GenZ pining for an education they simply aren’t getting. We decided to give it to them. #TinderTalk was led by a diverse group of creators whom we allowed the freedom and platform to discuss whatever they thought their peers needed.
LIDL "DU HAST DIE WAHL"
A Product campaign for Lidl discount market called "It's your choise" which compares brand products
with Lidl brands. The campaign was running on TV and on social media.
VW GOLF GTI V
"FOR BOYS WHO WERE ALWAYS MEN"
The campaign celebrates the Golf GTI bias by looking back to the time
when the very first Golf GTI was launched.
YT-INDUSTRY BIKE LAUNCH
"JEFFSY"
A teaser campaign for a semi professional mountain bike named JEFFSY.
The campaign is all about partners of enthusiastic mountain bike drivers who express their anger
against the new Jeffsy mountain bike – the new best friend of their partner.
EBAY
"MY LITTLE BIG VICTORY"
The international ebay christmas campaign is all about the little victories
in deciding for the right presents.
It is not the biggest present that matters but the best fit.
That’s what makes the loved ones happy.
VATER SMART MEETS IBM
The cross media campaign of an artificial character called "Vater Smart" who promotes
IBM’s digital services for the german government.
The idea of "Vater Smart" is to explains the new digital services and tools which help
the officers during the digital transformation process.
BRANDED CONTENT
AUDI "DECADES OF PROGRESS"
In 2022, Audi presented the Audi S1 quattro Hoonitron, exclusively developed for rally icon Ken Block. Tragically, Ken passed away leaving not only his legacy but also his 17-year-old daughter Lia Block behind. To support Lia's rising career, Audi invited Lia Block to drive her father’s car for the first time.
Enhancing this, Audi also brought Michèle Mouton, the first woman to win the World Rally Championship
to pass on her legacy to Lia.
By showcasing this, Audi not only honored its heritage but also spotlighted its role in shaping
an inclusive future for motorsport.
AUDI x ANDRES REISINGER
For Audi’s participation at Design Miami 2022, our mission was to share a vision of what the future could look like. In collaboration with digital artist and designer, Andrés Reisinger, we introduced Audi's first digital artwork, inspired by the Audi grandsphere concept.
This concept car is Audi’s vision of future premium mobility and introduces a whole new idea to the world. It is all about experiences – digital, connected, and personal. The artwork explores the idea of these experiences by taking you on a journey through spaces that convey a certain feeling – much like the Audi grand sphere concept.
VW "SPIRIT OF AMAROK"
The Digital Campaign around the off road trophy ”Spirit of Amarok“in South Africa and Germany.
From microsite to event documentary to social media content.
IBM iX
"IXPERIENCE FRIDAY"
As a new sort of brand awareness campaign for our own company IBM iX.
We created a purely digital conference exclusively via Facebook Live on 27th of March 2020.
It fitted perfectly in the times of home office caused by COVID 19.
The purpose of the conference was to share digital knowledge of our experts around IBM
and make it accessible for everyone for free.To activate the audience we did
a big awareness campaign on various social media channels.
On March 27, 2020 we were 3,5 hours live, got 8.600 views in total, had 3.527 unique users,
1.020 interactions, 39 shares, 227 comments and 754 reactions
VW ID.3 "WALLBOX TALKS"
A home-story series of the first VW ID.3 owners talking about their experience with the new electric car. The videos are short documentaries shot remotely and edited with personal footage of the protagonists.
MERCEDES-BENZ
Trucksides
VW BEETLE CABRIO CAMPAIGN
"HERE COMES THE SUN"
REBOK
Sports Fashion Campaign
DAS HANDWERK
(German Craftsmanship)
Outdoor recruitment campaign for futurecrafts apprentices in their daily life.
MILKA
International Brand Campaign
DIGITAL PRODUCTS
Prototype Demos
KINESTHETIC JELLYFISH
(Augmented Virtuality Case)
For patients rehabilitation after an accident or a stroke often feels like a second job. We created a digital companion to assist patients for remote therapy as an extension of hospitals’ existing therapy service. With a purpose to regain and improve arm mobility.
FLOOR MATCH
(Augmented Reality Case)
Using pixel analysis and planar detection, we discovered new ways to isolate floorspace and instantly
reskin it. This effect can be customized to any clients portfolio.
The simplicity of the app (and particularly the rapid prototyping: 2 weeks!) helps to convince clients
to invest in new rounds of AR augmentation for sales and consumer activation.
