HI, I'M SANDRA
and I live in Berlin and love the city for more than 20 years.
As a creative director I worked mainly in classic advertising and now
more and more on digital content and products.
If you are curious please have a look at what I did in the last years.
CROSSMEDIA
MINI CABRIO "ALWAYS OPEN"
International launch campaign for all the Mini Cabrio fans who love to drive the convertible –
anytime and anywhere, open.
VW ID.3 WALLBOX TALKS
A home-story series of the first VW ID.3 owners talking about their experience with the new electric car. The videos are short documentaries shot remotely and edited with personal footage of the protagonists.
LIDL "DU HAST DIE WAHL"
A Product campaign for Lidl discount market called "It's your choise" which compares brand products
with Lidl brands. The campaign was running on TV and on social media.
VW GOLF GTI V
"FOR BOYS WHO WERE ALWAYS MEN"
The campaign celebrates the Golf GTI bias by looking back to the time
when the very first Golf GTI was launched.
YT-INDUSTRY BIKE LAUNCH
"JEFFSY"
A teaser campaign for a semi professional mountain bike named JEFFSY.
The campaign is all about partners of enthusiastic mountain bike drivers who express their anger
against the new Jeffsy mountain bike – the new best friend of their partner.
EBAY
"MY LITTLE BIG VICTORY"
The international ebay christmas campaign is all about the little victories
in deciding for the right presents.
It is not the biggest present that matters but the best fit.
That’s what makes the loved ones happy.
DIGITAL
VW "SPIRIT OF AMAROK"
The Digital Campaign around the off road trophy ”Spirit of Amarok“in South Africa and Germany.
From microsite to event documentary to social media content.
"IXPERIENCE FRIDAY"
As a new sort of brand awareness campaign for our own company IBM iX.
We created a purely digital conference exclusively via Facebook Live on 27th of March 2020.
It fitted perfectly in the times of home office caused by COVID 19.
The purpose of the conference was to share digital knowledge of our experts around IBM
and make it accessible for everyone for free.To activate the audience we did
a big awareness campaign on various social media channels.
On March 27, 2020 we were 3,5 hours live, got 8.600 views in total, had 3.527 unique users,
1.020 interactions, 39 shares, 227 comments and 754 reactions
VATER SMART MEETS IBM
The cross media campaign of an artificial character called "Vater Smart" who promotes
IBM’s digital services for the german government.
The idea of "Vater Smart" is to explains the new digital services and tools which help
the officers during the digital transformation process.
SIEMENS "FUTURE ME"
Siemens launched a new AI driven E-Learning platform that allows
their employees new ways of knowledge acquisition and sharing.
We created a branding and experience to activate
the new learning program inside Siemens.
MERCEDES-BENZ
Trucksides
VW BEETLE CABRIO CAMPAIGN
"HERE COMES THE SUN"
REBOK
Sports Fashion Campaign
DAS HANDWERK
(German Craftsmanship)
Outdoor recruitment campaign for futurecrafts apprentices in their daily life.
MILKA
International Brand Campaign
DIGITAL PRODUCTS
Prototype Demos
KINESTHETIC JELLYFISH
(Augmented Virtuality Case)
For patients rehabilitation after an accident or a stroke often feels like a second job. We created a digital companion to assist patients for remote therapy as an extension of hospitals’ existing therapy service. With a purpose to regain and improve arm mobility.
FLOOR MATCH
(Augmented Reality Case)
Using pixel analysis and planar detection, we discovered new ways to isolate floorspace and instantly
reskin it. This effect can be customized to any clients portfolio.
The simplicity of the app (and particularly the rapid prototyping: 2 weeks!) helps to convince clients
to invest in new rounds of AR augmentation for sales and consumer activation.
